A Double Take
at College Football Greats
A Double Take
at College Football Greats
- clientCollege Football Hall of Fame
- locationAtlanta, GA, United States
- year2024
- servicesCreative Technology, HyperEngine Platform
The Chick-fil-A College Football Hall of Fame is more than a museum, it’s a celebration of over 150 years of triumphs, heartbreaks, and legacy.
In partnership with Creative Principals, The Producers Group, and Forward Thinking Designs, we invited fans to step into the story of their own college football career, transforming them into the MVP through thrilling, hyper-personalized stories, images, and videos.
Atlanta News FirstA wild new fan experience...
your own football fantasy.
22%
Increased Attendance
Attendance at the CFHOF museum has increased 22% since the introduction of the hyper-personalized stories, images and videos.
Starting with a quick face scan and quiz, the experience blends the rich history of college football with each fan’s passion for their team, brought to life through 14 unique AI-powered touchpoints throughout the venue. It all culminates in their big debut on the jumbotron as a promising rookie, ready for action.
A personalized e-commerce solution completes the journey, allowing fans to relive their moment of glory and cherish their sporting triumphs for years to come.
Fox News 5 AtlantaI loved that.
Every Second of It.
I loved it.
$7
Increased Ticket Prices
Since the introduction of the hyper-personalized experience, CFHOF have increased their ticket prices by $7.
Awards:
PhotoShelter Storyteller Awards - Best use of AI - 2025 Winner
