A Double Take at College Football Greats

Client
College Football Hall of Fame
Date
2024

The Chick-fil-A College Football Hall of Fame is more than a museum, it’s a celebration of over 150 years of triumphs, heartbreaks, and legacy.

In partnership with Creative Principals, The Producers Group, and Forward Thinking Designs, HyperCinema built an always-on creative system that puts each visitor inside their own Hall of Fame story — transforming them into the MVP through hyper-personalized narratives, images, and video, generated live across touchpoints throughout the venue.

22%

Increased attendance

Powered by word-of-mouth and social sharing from visitors, The College Footbal Hall of Fame has seen a 22% increase in attendance since launch.

$7

Increased ticket prices

Since the introduction of the hyper-personalized experience, College Football Hall of Fame have increase their average ticket price by $7.

A wild new fan experience...
your own football fantasy.

ATLANTA NEWS FIRST

The experience begins with a face scan and a short quiz — surfacing each fan's team allegiance and personal identity. From that point, the system adapts. 14 AI-powered touchpoints throughout the venue weave each fan into the fabric of the sport's history, culminating in their debut on the jumbotron: a promising rookie, ready for their moment.

The system has run continuously since 2024. Every visitor receives something unique. The creative logic holds.

A personalized e-commerce integration closes the loop — giving fans the chance to relive their moment of glory and cherish their sporting triumphs for years to come.